“Good to Great” by Jim Collins essay

January 25, 2023

Read excerpt from Good to Great by Jim Collins (uploaded file) which talks about the “Stockdale Paradox” and answer the following questions: Fully explain the “Stockdale Paradox.” In your opinion, which side of the “Stockdale Paradox” do you believe struggling companies have the most trouble accepting: unwavering faith or confronting the brutal reality? Why? Who are “the optimists”? Name a real life business example (can be a specific person or scenario). Apply the “Stockdale Paradox” to each of the following real life business scenarios: British Petroleum and the Gulf Oil Spill Toyota’s recalls and quality issues General Motors and the government bailout NFL and the Collective Bargaining Agreement with the NFL Players Bank of America Mortgage and the declining housing market

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“Good to Great” by Jim Collins essay

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