1. Discuss Michael Porter’s Five Forces Model and how it can be used to determine the level of competition and long-term profitability of an industry.
2. Choose any company and perform a Strengths, Weaknesses, Opportunity, and Threat analysis.
Part 2: Review the article below on an elevator pitch, which is a skill of summarizing your business’ best qualities or objectives (used when you have 30 seconds or less to pitch your company to someone) Have you delivered an elevator pitch before? If so, when and where? If not, why do you think an elevator pitch can be valuable for you?