From the Coursepack available on the attached pdf, Please read


From the Coursepack available on the attached pdf, Please read the pdf and write a 3 page case analysis.

“Freshippo: Business Model Evolution in Alibaba’s Retail Platform”

Based on the case information, prepare an analysis of the case addressing the following prompts:

  1. Prepare a business model canvas for the group outlining the 9 elements of the business model
  2. Explain what value Freshippo has created for its customers using the value proposition tool or value  map,  A Word template for a value map  can be downloaded from
  3. How well do you think are the customers’ problems and solutions offered by the group aligned?

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