You work for an investment firm that is considering making a $10 million dollar investment in either Walmart or Amazon. You are the marketing strategy advisor and need to post to your fellow advisors your evaluation of these companies’ Strategic Business Units (SBUs) and business models.
Review the material above and your course unit content. Conduct additional research from credible sources. Proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition). Post responses to your assigned issues below. Then make and justify your final recommendation for investing the $10 million based on your assignment below by last name.
Discussion Issues: If your last name starts with A-L, respond to issue 1. If your last name starts with M-Z, respond to issue 2. In your Peer Response, respond to students who covered the other issue number.
- Last name starts with A-L: Evaluate the SBU acquisition/development strategy of Amazon and Walmart and how they are gaining synergies from these SBUs.
- Last name starts with M-Z: Describe the business models of Amazon and Walmart and identify key areas of value creation from these business models.
- All: Make and justify your final recommendation for investing.