WEEK 1
Describe a possible change in one of the domains of analysis in the framework for understanding health care systems and one likely result of that change (political, regulatory, judicial; economic, social, cultural; technological; demographic).
- Explain your rationale. How do these changes impact marketing?
- Include an analysis of the two working models (Anderson and Roemer) for understanding different health care systems.
- Determine which model would be most useful to you in your current (or future) position in the health care industry.
- Provide specific examples to support your response.
WEEK2
From your research on the World Health Organization website, discuss the single most significant weakness in the U.S. health care system and its impact on the utilization of health care services.
- Make at least one recommendation for addressing that weakness from a marketing perspective.
- Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes.
- Provide specific examples to support your response.
WEEK3
Analyze the SWOT and Five Forces analyses and determine which would be more valuable from a marketing perspective. Provide specific examples of how you could use the results of either analysis to support informed marketing efforts.
Recall a situation in which you sought health care of some type (not including care for an injury or illness). Determine if your situation followed the five steps of the buying decision model and what role marketing may have played in your seeking care. How does a personal decision differ from an organization’s buying decision process? Provide specific examples and rationale to support your response.
WEEK4
Watch the TED-Ed video: How Does Caffeine Keep Us Awake? that explains the specific ways caffeine affects your mood, alertness, and performance, all through your nervous system.
- Then, write a post offering your opinion: Free will, or brain chemistry? Or is there some way to reconcile the two?
WEEK5
As we study human development, our focus turns to change and stability. Do people’s personalities ever really change? Or are we destined to make similar choices throughout our lives?
- Read Invisibilia: Is Your Personality Fixed, Or Can You Change Who You Are? by Alix Spiegel (2016). This article explores the question through the dramatic example of a man in prison for a heinous crime.
- Pick one position—either stability or change—and provide a rationale for your choice.
