Assessment Brief:
Write a report on an agreed REAL case study business covering the following points:
- How entrepreneurial is the business currently
- What are the projections for the business as it is currently operating
- How could the business be more entrepreneurial
- What are the projections for the business if it were to operate according to the proposals made.
The key areas of focus for Report 2 include the below areas covered in the module and the report should present a more complete and in-depth analysis of the business although you do not have to cover all these areas.
- Leadership
- HR, Teams and Diversity
- Risk and Opportunity
- Creativity and Innovation
- Finance
- Operations
- Marketing
- Strategy
