steps 1 and 2 of The Marketing  Research Proposal Define a problem

steps 1 and 2 of The Marketing 

Research Proposal

Define a problem at DePaul (not 

your OPINION, something that can 

be easily factually supported)

Describe the problem(1-2 

paragraphs or more, include WHY 

this is a problem, WHAT will be 

fixed/changed/helped if we research 

this problem)

Create 3-5 research questions to be 

answered in the research