www.rogerjbest.com. Customer Relationship Marketing Using the data provided, estimate how customer profitability

 www.rogerjbest.com.

Customer Relationship Marketing

1. Using the data provided, estimate how customer profitability and lifetime value change for the mass-personalization program if the customer retention dropped from 67 to 60%.
2. At what percent margin would the mass-customization program no longer produce a positive customer profit