Read the book assigned (chapter 4) and answer this question:

Read the book assigned (chapter 4) and answer this question:  What, in your opinion, do you think is the best type of marketing research – Quantitative or Qualitative?

 You will be expected to read the questions, conduct initial research, and contribute to the discussion. In-depth discussion questions include use of sources from outside reading and from the textbook.  One or two paragraphs should be enough.