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Based on your experiences as a coffee consumer,
1. Does Starbucks’ strategy seem to set it apart from rivals?
2. Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?
3. What is there about Starbucks’ strategy that can lead to sustainable competitive advantage?
You can do some research on the Internet to support your responses.
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