If you are not familiar with blogs, the information below may help you complete this assignment. To learn the basics about blogging, read What is a Blog? – The Definition of Blog, Blogging, and Blogger, obtained from First Site Guide.
When blogs began in 1994, they were more of a personal diary to be shared online. This online journal could be used to talk about daily life or share things you were doing. However, people began to see blogs as an opportunity to communicate information in a new way.
Provided Link: https://firstsiteguide.com/what-is-blog/
What is a Blog?
Definition of blog
A blog (shortening of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
What is the purpose of a blog?
There are many reasons for starting a personal blog, and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increasing your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive. In other words, the main purpose of a blog is to connect you to the relevant audience.
Another purpose for a blog is to boost your traffic and send quality leads to your website. Posting better, more frequent blogs increases the chances for your website to get discovered and visited by your target audience, making the blog an effective lead-generation tool. Adding a great call to action (CTA) converts your website traffic into high-quality leads.
A blog also allows you to showcase your authority and build a brand. Using your niche knowledge for creating informative and engaging posts builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence and authority at the same time.
The appearance of blogs changed over time, and nowadays blogs include different items. However, most blogs include some standard features and structure, including:
Write 5 short blog entries (at least one-half page each). In each entry highlight:
Your submission will be assessed on the criteria found in the grading rubric for this assignment: